Articles of Note

Creating Loyal Customers

Excerpt from PM360, May 2010

Keeping patients loyal to your brand is no mean feat.  Our experts share their insights on successful strategies.  Click Here to read more.

Coupons and Samples

Excerpt from MM&M, May 2009

Shire product director Mike Boken uses the example of ADHD drug Vyvanse to illustrate the potential pharmaceutical marketing advantages of using patient debit, copay and voucher offers versus giving physicians traditional product samples

Find out more about the trends and numbers shaping the industry by clicking here.