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An On-the-Scene Report from CBI’s Coupon and Co-pay Conference

3 Overarching Themes from CBI Fall Copay Conference: Diversity, Data, and Program Optimization

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What's So Great About Improving Medication Adherence?What’s So Great About Improving Medication Adherence?

Access to treatment not only improves patient outcomes, it benefits the healthcare industry across the board—and most importantly, with payers. June 2016, PM360.

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Thinking Thoughtfully: Highlights from CBI’s 2016 Formulary, Co-Pay and Access SummitThinking Thoughtfully: Highlights from CBI’s 2016 Formulary, Co-Pay and Access Summit

In a world of constant market churn, diligence, data and diplomacy must combine to make industry patient assistance dollars count.

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Top issues in coupons and co-pay: focus on payer cost-shifting.Top Issues in Coupons and Co-pay: Focus on Payer Cost-shifting

While high deductible plans reduce adherence and persistence, payers and employers continue to shift treatment costs to patients. In response, an increasing number of patients are actively searching for more financial assistance to stay on therapy. March 2016, PM360.

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Innovators 2015 ProductsPSKW’s GateKeeper Named one of Year’s Most Innovative Products

GateKeeper uses billions of data points to accurately ascertain whether a specific individual is participating in any government-run health insurance program, then blocks ineligible individuals from receiving co-pay assistance. December 2015, PM360.

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The dollars and sense of co-pay assistance programs.“The Dollars and Sense of Co-pay Assistance Programs”

Because of its budget impact, every marketer should understand the financial aspects of co-pay assistance. This article offers a hands-on view of how to approach this real-life issue. November 2015, PM360.

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How to measure co-pay program outcomes.“How to Measure Co-pay Program Outcomes”

Today’s co-pay programs can produce a much deeper level of longitudinal outcomes measurement than programs of the past. A team focused on outcomes measurement now has many more — and more creative — options than before. August 2015, PM360.

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An evidence based approach to understanding the benefits of co-pay reduction.“Benefits of Co-pay Reduction”

Programs that reduce out-of-pocket drug costs — whether through direct price reductions or through co-pay offsets — have been shown to increase adherence, improve clinical outcomes, and even reduce total healthcare spending. June 2015, PSKW.

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5 maxims for flawless co-pay program execution.“5 Maxims for Flawless Co-pay Program Execution”

Just as there are five overall imperatives for program success, there are likewise five maxims for flawless co-pay program execution, starting with 100% executive and sales management buy-in. May 2015, PM360.

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ELITE entrepreneur Robert G. Previdi of PSKW, LLC.“ELITE Entrepreneur Robert G. Previdi of PSKW, LLC”

Dubbed the “founding father of co-pay,” Robert Previdi was one of the first to recognize the need for effective methods to encourage product trial and minimize Rx abandonment due to the ever rising costs of patient co-pays. May 2015, PM360.

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Channel selection: The second step to successful co-pay programs.“Channel Selection: The Second Step to Successful Co-pay Programs”

The co-pay program channel landscape has shifted dramatically since 2005-2006; channel selection has become much more complex and strategic with the emergence of new technology-based channels. Discover the latest trends in channel selection. February 2015, PM360.

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The #1 imperative for all co-pay programs: the offer.“The #1 Imperative for all Co-pay Programs: The Offer”

The success of any co-pay assistance program is largely dependent on “the offer.” This one aspect of the program is more important than any other. By structuring the offer properly, you can dramatically increase the uptake of the program, bolster adherence and minimize cost. November 2014, PM360.

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2014 Trailblazer awards for best persistence/adherence program.“2014 Trailblazer Award for Best Persistence/Adherence Program”

As part of its 2014 Trailblazer Award program, the PM360 Editorial Advisory Board selected the Crestor® Augmented Adherence Program: SMS e-Savings Text Service (AstraZeneca, PSKW) as the Persistence/Adherence Program Gold Winner. October 2014, PM360.

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Five imperatives for coupon and co-pay program success.“Five Imperatives for Coupon and Co-pay Program Success”

Managing today’s co-pay programs is both art and science. In his “Expert on Call” article in PM360, Chris Dowd introduces five imperatives for program success: Optimal offer development, channel selection, field execution, outcomes measurement, and budgeting & finance. August 2014, PM360.

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Robert Previdi: King of the Copay.“Robert Previdi: King of the Copay”

PSKW’s CEO has been selected by PharmaVOICE as one of its “100 Most Inspiring People” for the third consecutive year. “Mr. Previdi created the copay industry and he has continued to contribute to this field through innovative pursuits,” the magazine said. Jul-Aug 2014, PM360.

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PSKW: Supplier/Vendor Company of the Year.“PSKW: Supplier/Vendor Company of the Year”

In naming the company as its 2013 Trailblazer Supplier of the Year, PM360 noted that PSKW has built its reputation by focusing on the three crucial pillars: talent development, social responsibility, and innovation. October 2013, PM360.

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Issues with Co-pay.“Issues with Co-pay”

Co-pay initiatives rank among the most hotly debated topics in healthcare marketing today. Pharmas and healthcare providers love them. Payers and PBMs… not so much. Why is that? October 2013, MM&M.

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Bob Previdi: One Step Ahead in Copay Innovation.“Bob Previdi: One Step Ahead in Copay Innovation”

PSKW’s CEO is profiled as one of biopharma’s leading “Entrepreneurs” in the 2013 edition of the PharmaVOICE 100. “The history and growth of PSKW is a testament to Mr. Previdi’s entrepreneurial leadership,” the magazine said. July/August 2013, PharmaVOICE.

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Bringing Analytic Rigor to Pharmaceutical Couponing Programs.“Bringing Analytic Rigor to Pharmaceutical Couponing Programs”

The SAS Institute recently interviewed Bob Caprara, PSKW Chief Methodologist, regarding the cutting-edge approach Bob took in the development of the company’s analytics department. December 2012, SAS.

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Robert Previdi: Consumer Activist.“Robert Previdi: Consumer Activist”

PSKW’s CEO is profiled as one of the leading “Commanders and Chiefs” in the 2012 edition of the PharmaVOICE 100. An “innovator and visionary,” Previdi has “led the industry into a new frontier” of adherence solutions. July/August 2012, PharmaVOICE.

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The immense benefit of copay cards.“The Immense Benefit of Co-pay Cards”

Mick Kolassa, chairman and managing partner of Medical Marketing Economics, provides evidence that co-pay programs “result in improved compliance and outcomes,” and “save money for the healthcare system and the health insurance industry.” June 2012, PM360.

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An empirical defense of coupons and copay offset programs. “Letting the Facts Get in the Way”

Mason Tenaglia, managing director of Amundsen Group, presents a fact-based analysis concluding that coupons and co-pay offset programs are the “most cost effective way of ensuring patient adherence to prescription therapy.” January 2012, Pharmaceutical Executive.

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Shifting the marketing emphasis to the patient.“From Products to Solutions: Shifting the Emphasis to the Patient”

Robert Previdi, PSKW CEO, discusses how to present patients with relationship opportunities that are really meaningful (ie, patient specific), really easy (ie, online and mobile), and really worthwhile (ie, financial incentives).  June 2011, PM360.

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Cutting the waste from your patient incentive program budget.“Cutting the Waste From Your Patient Incentive Program Budget”

In this white paper, Al Kenny, founder and principal of Alpha 1C, provides real-life guidance on how to create the optimal co-pay card program that will meet your brand goals and stay within budget. This is a must-read paper for any marketer who is creating or evaluating a co-pay program.

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