We help build and maintain relationships with physicians and patients which is a foundation element of any successful relationship marketing initiative. PSKW will work directly with you to help segment your audience, and then deliver the appropriate message at the optimal timing. And when these pinpointed messages and reminders are delivered along with a CoPay assistance card, we are able to provide the combination of key messaging and purchase incentives which will generate the trial, persistence or compliance you are striving to achieve for your brand.
Developing the Right Message – Content Development Services
- Patient Focused Content and Messaging: We have an experienced content development team, including medical writers who focus on developing and managing education programs for the pharmaceutical industry. As experienced content developers, we can work with you to create personalized patient education and messaging tailored for different patient groups.
- Physician Focused Content and Messaging: Our Medical Directors and Medical Writers will work directly with your team to develop communication and educational materials and events targeted to the physician community. To learn more about these Medical Communications offerings, including advisory boards, speaker’s bureaus, KOL Identification / Development and more, please visit the Centricity Group website. Centricity Group is a PSKW company focused on medical communication and education for physicians.
Delivering the Messages at the Right Time: PSKW leverages patented messaging technology to deliver the right message at the right time.
- Time Release Messaging™ enables messaging based on timing and/or events and tailors message content and delivery vehicle (text, email, desktop application etc.) directly to the patient. Time Release Messaging is a patented technology, only available from PSKW.
- Auto Update Technology ensures that all digital content can be updated seamlessly – eliminating the need for reprinting of materials if content changes.
- Passive Tracking allows tracking of use rates, open rates, user behavior and decision making process, enabling marketers to evaluate and refine program elements “on the fly”.
RM Strategy Consulting: Determining the overall Relationship Marketing framework for communication, education, segmentation, incentives, and feedback is an important part of building relationships and loyalty for your brand. Loyalty and incentive programs are a critical element of most relationship marketing programs, but each of these programs should be developed and considered as part of a larger initiative so that the relationship with the consumer or patient is optimized. We work with our clients to ensure that our loyalty building programs will address the overall brand challenges and objectives and will work seamlessly within a larger Relationship Marketing framework.