PSKW was founded in 2005 with the merger of Touchtone Rx and KWS & Associates. Today, PSKW is the market leader and innovation driver in biopharma loyalty relationship marketing. From co-pay incentive cards, vouchers, and coupons to leading-edge digital and mobile adherence marketing techniques, the PSKW team works as a strategic partner with brand teams to effectively and efficiently build trial, compliance, and adherence.
The company’s management team is a “who’s who” of biopharmaceutical leadership:
Robert Previdi, CEO: Robert gained his early pharma experiences at Bristol-Myers Squibb and Abbott Laboratories, but left Abbott at age 28 to begin a series of successful entrepreneurial adventures. After owning several marketing companies, including Enticent, Touchtone Media for Medicine, and Touchtone Rx, he co-founded PSKW. Previdi is a recognized industry leader; he received the Ernst & Young Entrepreneur Of The Year® 2012 Award in the Marketing and Advertising Services category in New Jersey, and was selected in 2012 by PharmaVOICE as one of its “100 Most Inspiring People in the Life Sciences Industry.”
Steve Freeman, President: Steve has enjoyed a distinguished pharmaceutical career. Prior to taking the reins at PSKW, he served as the managing partner of digital marketing services firm Centricity Group, group director of the McCallan Group, and president of both Cardinal Health Healthcare Marketing Services and medical education company Boron, LePore and Associates. Earlier in his career he was senior vice-president of sales and marketing for Knoll Pharmaceuticals, vice president of sales and marketing for Boots Pharmaceuticals, and executive vice-president and general manager of McCann Healthcare.
Larry Buzbee, President, Triax Media Group: Larry has more than 30 years of experience in pharmaceutical manufacturer and service organizations. He held various sales- and marketing-management positions from 1976 to 2000 with Boots and Knoll, served Boron, LePore and Associates Group Companies as executive vice president, and was managing director of the McCallan Group.
Chris Dowd, Senior VP, Market and Product Development: Chris has 25 years’ experience in pharmaceutical manufacturer and service companies. Previous positions include vice president of sales for Allergan and senior vice president of sales and sales operations for Esprit Pharma Inc. Prior to joining Esprit Pharma he was employed for 18 years with Pfizer, where he served in numerous roles, including vice president of sales–Specialty Division, regional manager–Specialty Division, and manager of Managed Care-National Health Division.
Darlene Baker, VP, Operations: Darlene has over 25 years’ experience in information technology and project management, successfully developing and implementing products, systems, and applications. For the past 12 years, she has been exclusively developing and overseeing projects for the pharmaceutical industry, including customized data analytics, relationship marketing, and promotional tracking and ROI analysis.